Nothing is forever. I’ve recently made a change I want to share. We all use search engines, mostly without much thought. We type something in, look through the results, and click on a promising link or three. Most of us have been using the same search engine for years, and it’s probably Google. We’re used to it, and it seems to do a pretty good job. Why change? Sometimes change is good.
No, I haven’t stopped using the internet, nor quit using search engines — I’ve just realized that Google is no longer the Good Thing and Good Netizen that it once was. I’m not sure if their motto is still “Don’t be evil” but if it is they need to change it to better reflect reality.
Learning that they will now be keeping a permanent and uniquely identifiable record of all activities (linked across all Google properties, too) took me aback. Not just what I search for, but which results I actually click on. I’m not comfortable with them amassing all that data, and not comfortable with the thought of what could happen to it. Even if they claim that it is only for their own use, who knows what might change down the road and who they might sell it to. Furthermore, if I should ever become a target of law enforcement or government, I doubt Google would hesitate for even a second before turning my records over to authorities.
Same Search, Different Results
Even if you don’t think you have anything to hide (and I’ll even spare you the “slippery slope” speech just this once), there’s another problem with Google and how it uses the data it collects about you. If you and I were to simultaneously type the same search string into Google, we’d both get the same results, ranked in the same order, wouldn’t we? One might think so, but one would be wrong. Google tailors the results to the individual user, based on history of his or her prior searches and click-throughs. Creepy, huh? You aren’t getting the best results, but rather the results Google thinks you’d want.
Time to find a new search engine. Yahoo? They’re OK as an email provider and news aggregator, but I wouldn’t trust them with search. Bing? Even if I could stop wincing at the the name long enough to actually use it, why bother – it’s been proven to be repackaged Google results, despite their denials. Then I found this:
Enter DuckDuckGo – a search engine that doesn’t track me and doesn’t filter my search results. It’s actually pretty cool, too. Not just a front-end that adds a layer of privacy, but a real search engine with some pretty cool features. And if you like to get involved, you can even join the community or work on development.
Call Me Google Free
I’ve successfully managed to deGoogle my browser, removing all references to Google from its various nooks and crannies, and adding DDG where appropriate and useful. While I don’t expect many of you will jump off the Google bandwagon just on my say-so, I really think you should at the very least read this and this to get an idea of what Google really does, and then make your own decision.
Comments Are Open
What do you think? Are search engine tracking and the “filter bubble” real problems? Or do you think I’m just being paranoid? After reading the facts, do you think you’ll change your search habits?